SAP & Salesforce CRM
Customer is King
Customer Relationship Management (CRM) is a tool that plays an increasingly crucial role because it offers a series of fundamental strategic and operational advantages. It enhances the customer experience throughout the buyer’s journey, playing a significant role in business success.
A CRM system enables the management and analysis of customer interactions and their entire lifecycle data. By collecting and organizing valuable customer information, companies can personalize communications, enhance user experience, foster stronger relationships, build loyalty, and ultimately boost sales and profitability.
Today, choosing the right CRM solution is a competitive advantage that directly influences strategic decisions and market responsiveness.
At GreenSharp, we specialize in SAP C4C CRM and Salesforce CRM, providing expert advisory services to recommend the best solution for your specific needs, with the goal of turning CRM into a key growth asset.
SAP CRM C4C vs Salesforce
Choosing a CRM is difficult, and navigating the different platforms requires knowledge, expertise, and careful analysis of both the specific business needs and the IT infrastructure with which the CRM will interact. SAP and Salesforce are two of the main platforms available on the market. Both offer powerful and flexible solutions, but the choice between the two depends on a number of factors that each company must carefully assess.
Factors to Consider When Choosing Between SAP CRM and Salesforce
Integration with Existing Systems
If your company already uses SAP solutions, SAP CRM can provide greater data integration and consistency. Conversely, Salesforce offers a wide range of connectors and can easily integrate with various systems, including non-SAP platforms.
Deployment Model
SAP provides both on-premise and cloud solutions, whereas Salesforce is entirely cloud-based. The choice will depend on your company's preferences regarding hosting and data management.
Scalability and Flexibility
Salesforce is well-known for its flexibility and ability to quickly scale with your business needs. In contrast, SAP CRM is highly configurable and can be tailored to meet specific business requirements.
Ease of Use
Salesforce is praised for its intuitive and user-friendly interface, which generally requires less training for end users compared to SAP CRM.
Advanced Features
Both platforms provide robust analytics and automation tools; however, Salesforce has the advantage with its built-in AI capabilities. In contrast, SAP excels in offering deep integration with existing business processes.
Cost
Pricing structures can differ significantly between the two. Salesforce operates on a monthly subscription model based on the number of users, while SAP may necessitate a higher upfront investment for on-premise solutions. However, SAP could be more cost-effective in the long run for larger companies with complex requirements.
SAP CRM C4C
SAP CRM is a SAP solution that allows for the management and monitoring of all information related to customers, potential prospects, marketing activities, offers and sales orders.
The most complete SAP CRM solution is SAP Cloud For Customer (C4C), which allows you to:
- increase sales effectiveness, with SAP Cloud for Sales
- better respond to customer inquiries, with SAP Cloud For Services
- engage with audiences using social media, with SAP Cloud For Social Media Channels and SAP Cloud For Social Engagement.
The GreenSharp approach to SAP CRM
Thanks to our expertise in system integration, and in partnership with Neua, we ensure seamless management of all information between SAP CRM and SAP ERP. This integration eliminates the need for duplicate data entries in the management system, while always keeping the documentation up to date.
For contacts and customers, marketing-related information is handled within SAP CRM, ensuring targeted and effective marketing strategies. Meanwhile, SAP ERP manages administrative, accounting, and management control data, ensuring complete and accurate business operations across the organization.
In the SAP Cloud For Customer area, we offer two integration options between SAP CRM and SAP ERP, based on the existing scenario:
- Through SAP PI / PO, if you have the platform and prefer on-premise integration.
- Using SAP HANA Cloud Integration (HCI) if you do not have SAP PI and have cloud-to-cloud integration.
The development work we have carried out on the integration of SAP CRM enables us to make all features and information accessible both in on-premise mode and on mobile devices, both online and offline.
Our team’s proven experience with SAP CRM 7.0 and deep expertise in web client design and ABAP OO development allow us to manage every phase of the project.
- Design and development of solutions based on ABAP, BSP and WDA
- Technical analysis
- Development
- Support to the team in the solution validation and testing phases
- Staff coaching
Salesforce CRM Solutions
Salesforce offers a comprehensive cloud-based CRM platform that can effectively replace traditional on-premise solutions, providing accessibility anytime, from any device.
Some of the key solutions within the Salesforce suite include:
- Sales Cloud: Empowers sales teams with the tools and support needed to effectively close deals, track customer interactions, and manage leads.
- Service Cloud: Enhances customer service with a variety of solutions, from call center software to self-service portals, providing faster, more intuitive, and flexible support.
- Industry: Offers tailored solutions designed to meet the unique needs of various industries, ensuring sector-specific features and capabilities.
- Commerce Cloud: Delivers personalized shopping experiences that unify all sales channels—mobile, social, web, and in-store—through integrated predictive intelligence, mobile-first design, and the agility of the cloud.
- Marketing Cloud: Maximizes customer engagement by creating personalized, multi-channel customer journeys, ensuring valuable and effective interactions across every touchpoint.
The platform also includes solutions from third-party companies (such as Heroku and Einstein Analytics) that integrate seamlessly with those developed by Salesforce.com.
The GreenSharp Approach to Salesforce
At GreenSharp, our broad software expertise and non-vendor locked-in approach allow us to offer flexible, tailor-made CRM solutions. Our strong partnership with DOT enables us to carry out successful projects on Salesforce solutions, particularly in connection with SAP backend systems via the Boomi platform.
We offer comprehensive 360° consultancy on the Salesforce CRM suite, utilizing standard solutions while also creating customized projects to meet specific CRM requirements. Our goal is to improve related business processes and ensure the most effective implementation for your needs.
